AMAZON PPC UPDATE (Sponsored Display ADS)

ADDITIONALLY TO “VIEWS REMARKETING” YOU NOW CAN USE “AMAZON AUDIENCES” FOR SPONSORED DISPLAY CAMPAIGNS.

With this Amazon continues to put more and more DSP functionality into the Advertising Console.

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬?

Amazon Audiences offers pre-built audience segments with four targeting strategies:

𝐈𝐧-𝐦𝐚𝐫𝐤𝐞𝐭

In-market audiences allow advertisers to engage audiences who are “in the aisle” and have been recently shopping for products in a given category.

𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞

These behaviors reflect shared preferences and map to lifestyle segments such as “Foodies,” “Sports Enthusiasts,” “Tech Enthusiasts,” and more.

𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬

Examples of these audiences include “Interested in European History” and “Interested in Interior Design.”

𝐋𝐢𝐟𝐞 𝐄𝐯𝐞𝐧𝐭𝐬

Life Events audiences allow brands to drive awareness and consideration for relevant products based around life moments, such as “Traveling Soon” for shoppers going on vacation.

This is probably the biggest update on SDA’s for a while and it will have a huge impact. I Hope Amazon will also allow soon to negative some audiences to create some kind of custom audiences.

I SPOTTED THIS IN GERMAN, ITALY,& SPAIN ACCOUNTS.

DO YOU HAVE IT?