Brand Analytics & Product Hunting (NARROWING DOWN KEYWORDS)

In the previous post, I mentioned how you can pick up a Belt of Keywords in Brand Analytics by sorting SFR (Search Frequency Rank) Figures and can get a belt of 8k keywords, out of 250k

But what if I tell you, you can dig down even more and narrow down keywords, You can filter out 8k keywords and can hunt in your desired niche in these 8k keywords.

All you need to do is put an additional filter in the sheet, After sorting keywords according to SFR number; You have to apply “Text Filter” in the Title

Let’s say you want to hunt in Pets Niche, So all you need to do is apply a filter on Title Section and ask Excel to show only those Keywords which have “Pet” in their Title in this way you can get “500” Keywords out of “8k”

In this way, you will get selective keywords that have average competition on Amazon and are all of one single niche


  1. You can search these directly on Amazon and check if they match criteria or not.
  2. If any keyword has a high number of reviews you can pick up it’s top selling       ASIN >> Input in Helium’s Cerebro >> Click Get Keywords >> Sort Search Volume High to Low >> In this way you will get a lot of irrelevant keywords on which that product is ranked on and you can search whether those keywords on Amazon and match Criteria or not.
  3. You can Search these keywords on Helium’s Magnet too, Pick up keyword you chose in Brand Analytic >> Input in Magnet and Sort Search Volume High to Low and check whether these keywords match criteria or not

Analysis is the Key

At the end it all depends upon How you analyze your product, Sometimes we come across a keyword that has products with high reviews and gets disappointed. We leave such a product and move ahead.

  • Just Run JS on that particular keyword
  • Find out if there is any seller who is earning handsome revenue and has fewer reviews.
  • Open up that listing, Copy his ASIN, and reverse ASIN in Cerebro
  • Sort Organic Rank 1 – 47 (just to increase relevancy ) Sort Search Volume
  • And voila you’ll get entirely new keywords. such keywords, whom against products will have high revenue and fewer reviews

I am attaching screenshots below, So you can have a complete look How to apply filters
Happy Hunting!

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