Glossary of Amazon Terms

A

A-to-Z Guarantee

An Amazon program that guarantees the condition and timely delivery of third-party products. Amazon customers may make claims against sellers under the a-to-z guarantee umbrella.

A/B Testing

Sometimes called “split testing”, this is a method of trying out two different website/product listings to compare and contrast sales metrics, typically conversion rates.

A9 Search Engine

A subsidiary of Amazon that develops search engine and searches advertising technology. A9 powers Amazon’s product search pages in addition to other e-commerce retailers.

Account Health

Performance targets and policies which all sellers must adhere to in order to continue selling on Amazon. Account health metrics include customer service performance, product policy compliance, and shipping performance.

Advertising Cost of Sales (ACoS)

The percentage of attributed sales spent on advertising. This is calculated by dividing total ad spend by total sales.

Ad Clicks

The number of times ads in a selected group are clicked.

Ad Daily Budget

The average daily amount you are willing to spend on a selected ad group.

Ad Impressions

The number of shoppers who see your product’s ad.

Ad Orders

The number of individual orders made by shoppers who clicked on your product’s sponsored ad.

Ad Sales

The total product sales generated within one week of clicking on your product’s sponsored ad.

Ad Spend

The total click charges for an Amazon-sponsored campaign (in the selected time period).

Ad Status

The current status of your ad group. The status may be running, paused, ended, archived, scheduled, incomplete, out of budget, or payment failure.

Ad Status: Archived

An ineligible campaign that can not be paused or enabled.

Ad Status: Paused

An ineligible campaign that will not show in ad placements.

Ad Status: Running

An eligible campaign that will show in ad placements.

Ad Targeting

This option determines whether you select the keywords for an ad campaign or Amazon automatically selects keywords for an ad campaign.

Affiliate Marketing

A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

Alibaba

Chinese e-commerce, retail, and technology conglomerate. For Amazon FBA selling purposes, this is a website that acts as a third-party platform between private label businesses and global suppliers, wholesalers, and manufacturers. Alibaba is the largest internet retailer in the world measured by total sales.

Alibaba Assessed Supplier

A manufacturer, supplier, or wholesaler on Alibaba has been qualified by an accredited third-party inspection company.

Alibaba Gold Supplier

A manufacturer, supplier, or wholesaler that has been pre-qualified by Alibaba.

Alibaba Trade Assurance

A free service provided by Alibaba that protects buyers and sellers on their orders from the moment of payment to delivery.

Amazon

An e-commerce and cloud computing company based in Seattle, Washington, USA. Amazon is the largest internet retailer in the world measured by revenue and market capitalization.

Amazon Condition Guidelines

A grading system regulated by Amazon to ensure uniform quality between new, used, and collectible products.

AMZ

In the Jungle Scout Chrome Extension, under seller type, this refers to products which are primarily sold and shipped by Amazon.

Automatic Targeted Ads

Advertisements which are targeted to relevant search terms by Amazon and do not require you to input specific keywords.

Average Monthly Sales

In the Jungle Scout Chrome Extension, the estimated median sales volume of products on the displayed search page. This is calculated by adding the estimated sales volume for each product on the search page, then dividing that sum by the total number of available entries.

Average Price

In the Jungle Scout Chrome Extension, the median sales price of products on the displayed search page. This is calculated by adding the lowest sales price for each product on the search page, then dividing that sum by the total number of available entries.

Average Reviews

In the Jungle Scout Chrome Extension, the median review count of products on the displayed search page. This is calculated by adding the review counts for each product on the search page, then dividing that sum by the total number of available entries.

Average Sales Rank

In the Jungle Scout Chrome Extension, the median current best-seller rank of products on the displayed search page. This is calculated by adding the best-seller ranking for each product on the search page, then dividing that sum by the total number of available entries.

B

Best-Seller Ranking (BSR)

An Amazon calculation based on Amazon.com sales and updated hourly to reflect recent and historical sales of every item sold on Amazon.com.

Bid+

For manually targeted Amazon advertising campaigns, the Bid+ button allows you to raise bids in a campaign up to 50% more than your default bid when ads are eligible to show at the top of search results.

Brand

A type of product manufactured by a particular company under a particular name.

Brand Registry

An Amazon program that helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers. Additionally, registered brands give you access to enhanced brand content options.

Bump

A sales and marketing funnel tactic to increase the total of a sale, typically during the check out page.

Business-to-business (B2B)

Business that is conducted between companies. As an Amazon seller, you may qualify to sell products directly to businesses in addition to consumers.

Buy-One-Get-One Promotion (BOGO)

An Amazon promotion template which allows you to offer two products for the price of one to spotlight a new product or to get your current customers to buy differently.

C

Category

Amazon’s product division based on shared characteristics and uses. Products may have both a broad category placement (also called departments) and one or more sub-category placements.

Click-Through-Rate (CTR)

The percent of shoppers who see your ad and click on it. This is calculated by dividing total clicks by total impressions.

Cost of Goods Sold (COGS)

The accumulated total of all costs used to create a product or service, which has been sold. For an Amazon private label product, this may include the cost of materials, packaging, shipping, duty taxes, etc.

Cost-Per-Click (CPC)

An advertising method that refers to the actual price you pay each time a customer clicks on your ad.

Cost-Per-Mil/Thousand/Impression (CPM/CPI)

An advertising method that refers to the price you pay each time 1,000 people view your ad.

Coupons

A discount/saving program for Amazon shoppers. As an Amazon seller, you may use the coupon program to offer discounts on your products.

Crowdfunding

The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

Customs Clearance

The act of passing goods through the official department that administers and collects the duties levied by a government on imported goods.

D

Duty Tax

A tax levied by a government on imported and exported goods and services.

E

Early Reviewer Program

An Amazon program which encourages shoppers who have already purchased a product to leave authentic feedback of their experience regardless of whether it’s a 1 or 5-star review.

Enhanced Brand Content (EBC)

An Amazon program for sellers which allows you to create more detailed product descriptions with additional images and text.

Export

The process of sending goods or services to another country for sale.

Extract Next Page

A button at the bottom left of the Jungle Scout Chrome Extension application that allows you to load the next page of search results into the spreadsheet.

F

Fulfilled-by-Amazon (FBA)

A service offered by Amazon which allows third party sellers to store their products in Amazon’s fulfillment centers. When a sale is made on Amazon, Amazon will pick, pack, ship, and handle customer service on behalf of the third party seller.

FBA

In the Jungle Scout Chrome Extension, under seller type, this refers to products which are sold by third party vendors but stored and shipped by Amazon.

FBM

In the Jungle Scout Chrome Extension, under seller type, this refers to products which are sold and shipped by third party sellers.

Fetcher

A software-as-a-service application from the creators of Jungle Scout that helps Amazon sellers track their sales data and finances.

Free Shipping Promo

An Amazon promotion template which allows you to offer a limited-time, free shipping offer for a subset of your catalog.

Fulfillment Center (FC)

A fulfillment center is a large warehouse where products are stored, prepped, and shipped on behalf of Amazon and its third party sellers.

Fulfillment Fee

The cost Amazon charges to pick, pack, and ship your product through its FBA service.

G

Gated Category

A division of restricted products locked to sellers without prior approval from Amazon.

Giveaway Promo

An Amazon promotion template which allows you to offer your products for free to generate buzz or build a social media following.

Google Trend Report

A button at the bottom right of the Jungle Scout Chrome Extension application that gives users direct access to the Google Trends report for the requested search term. The timeline defaults to 12 months.

Gross Profit

Gross profit is the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.

H

Headline Search Ad

Amazon ad placements which appear at the top of search results. To qualify for a headline a search ad, you must have a registered brand a minimum of three products available for that brand.

I

Import

The process of bringing goods or services into a country for sale.

Inventory

These are the products which you have listed and available for sale on Amazon.

J

Jungle Scout

A software-as-a-service application that allows you to scan and sort Amazon’s product catalog instantly. The data is creates helps sellers explore and validate new product ideas.

Jungle Scout’s Extension

Extension is a software-as-a-service application that integrates directly into your Google Chrome browser. Extension extracts data from product listings and creates a spreadsheet offering up product metrics to explore and validate product ideas.

K

Kickstarter

A popular crowdfunding platform.

L

Landing Page

The section of a webpage accessed by clicking the page’s hyperlink, typically the home page of the website.

Lead Magnet

A free or cheap product offered in exchange for a potential buyer’s contact information, typically any email or phone number.

Lifestyle Design

The process of designing one’s lifestyle to become happier.

Lightning Deals

A time-bound, promotional offer where a product is featured for several hours on the Amazon Deals page.

Listing Quality Score

A metric generated by the Jungle Scout software that takes into account the length and keyword richness of a listing’s title, its bullet point and description, as well as the number of pictures and resolution of the photos. This helps you find products whose listings can be optimized.

M

Manually Targeted Ads

Advertisement campaigns where you are able to select the individual keywords you wish to target.

Marketing Funnel

Also known as a sales funnel or purchase a funnel, it is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.

Minimum Order Quantity (MOQ)

The lowest possible order volume allowed by a manufacturer for a particular product.

N

Net

The actual profit after working expenses not included in the calculation of gross profit have been paid.

The process of sourcing products cheaply on one ecommerce platform for sale on another ecommerce platform at a higher price.

O

Online Arbitrage

The process of sourcing products cheaply on one ecommerce platform for sale on another ecommerce platform at a higher price.

Opportunity Score

Jungle Scout software: an in-house algorithm, factoring in the demand for a product according to units sold, competition (the number of reviews for the Top 10 products under a given keyword) and listing quality (determined by a number of factors like title, keywords, number of photos, quality of bullet points and description.

Opt-in

As it relates to marketing, an opt-in gives a potential customer the choice to become involved with or get something from the website.

Original Equipment Manufacturer (OEM)

A company that produces parts and equipment that may be marketed by another manufacturer

P

Percentage Off Promo

An Amazon product promotion template which allows you to discount a product in one or more tiered offerings to encourage Amazon shoppers to buy more.

Performance Notifications

A page in seller central that offers up information on how you are doing with respect to Amazon customer satisfaction.

Price

The amount of money required to purchase a product.

Private Label

A product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer.

Product Listing Grader

A free tool offered by junglescout.com that gives a listing quality score (LQS) for an Amazon product listing page.

Product Tracker

A software-as-a-service application from the creators of Jungle Scout (part of The Web App suite) that tracks and compares key product metrics.

Product Word Cloud

A button on the bottom right of the Jungle Scout Chrome Extension application that allows you to see the keywords your competitors are using or get keyword suggestions for a product that you’re launching.

Promotions

A series of discount and giveaway options offered to Amazon sellers to promote sales and social media growth.

Q

R

Rating

In the Jungle Scout apps, this is the average review star rating for a particular product.

Referral Fee

A percentage based cost for selling products on Amazon.com.

Request For Quote (RFQ)

An order placed on Alibaba to solicit a request for price estimates on wholesale goods.

Retail Arbitrage (RA)

The process of finding underpriced products in a retail store to sell at a higher price on Amazon.

Revenue

Income derived from the sale of goods or services.

In the Jungle Scout apps, a 30-day revenue estimate calculated by multiplying the estimated 30-day sales by the Product’s listed price.

S

Sales

In the Jungle Scout Chrome Extension, a 30-day sales estimate for a given product.

Sales Estimator

A free tool offered by junglescout.com that estimates the 30-day sales estimate for a given best-seller ranking.

Sales Page

A webpage created for the purpose of coercing viewers into making a purchase.

Sample

A single product shipped to a buyer to demonstrate the quality, service, and competence of a manufacturer, supplier, or wholesaler.

Search Engine Optimization (SEO)

The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Search Engine Position (#)

On the Jungle Scout chrome extension, the # references the given product’s position on the Amazon search page.

Seller

In the Jungle Scout Chrome Extension, the type of seller that currently controls the buy box.

Seller Central

The portal that Amazon sellers use to list, maintain, and observe their product’s performance on Amazon.com.

Seller Feedback

A rating awarded to Amazon’s third party sellers from shoppers who have recently made a purchase to let other shoppers know of their experience. Shoppers may rate the overall experience with 1 to 5 stars (awful to excellent). They may also note whether or not the product arrived on time and how the customer service experience was (if applicable). Finally, they must leave a brief comment describing their experience.

Splitly

A software-as-a-service application from the creators of Jungle Scout that allow sellers to perform algorithmic split tests, automate pricing, and track keyword rankings.

Sponsored Ad

A pay-per-click advertising solution that enables you to promote the products you sell with keyword-targeted ads (manual or automatic) that appear in highly visible placements on Amazon.com.

Squeeze Page

A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers

Storefront

A service from Amazon that allows vendors and sellers to create their own brand stores on Amazon.com and provide their customers with an immersive virtual shopping experience

T

U

Unverified Reviews

When an Amazon.com user leaves a product review without first purchasing the respective product, it is considered an “unverified review”. Unverified reviews carry less weight when Amazon averages a given product’s reviews.

Upsell

A sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

V

Variable Closing Fee

Fixed charges from Amazon on certain products (mostly media).

Verified Reviews

When an Amazon.com user leaves a product review after purchasing the respective product, it is considered a “verified review.” Verified reviews carry more weight when Amazon averages a given product’s reviews.

W

Wholesale

The selling of goods in large quantities to be retailed by others.