Keyword Research: Reverse ASIN vs. Reverse Market Lookup

The concept is simple but is crucial to your Keyword Research. By the time I am finished explaining it, you would already know what exactly should be your priority discovery method to do your Keyword Research.

Say I am traveling and I am hungry and I want to have a Burger but I do not know the location of the nearest McDonalds. Google Maps is my best friend at this moment and when I punch Mcdonald’s to find one, suppose it only shows one single location and it does the same for everyone else who is looking for a Big Mac. So what would that come to? It would come to everyone heading to that single location and fight for ordering a Big Mac, making it a densely populated, high-traffic spot.

What do you think are the odds for you to get that Big Mac order executed and delivered to you, say in the next 10/15 minutes, in a densely populated, high traffic McDonald’s?

Against you, at the very best.

Reverse ASIN Lookup works the same way for a Keyword Researcher. All the important product research tools are showing the most populated, high traffic KWs to all the researchers/sellers looking to sell a particular product. Not that these are the KWs that you should not pick up and work on them. It’s just that you will have to fight tooth and nail to get a sale on such highly competitive KWs.

Now if I would have punched in “Burger” instead of McDonald’s in the Google Maps, I might have been shown some other fast food points as well along with densely populated, high traffic, single McDonalds. Where me being served “fast” food would have been more of a possibility.

So now you see how different KWs get you to the same product being offered by different sellers.

But the point is how do you find all those different KWs that will eventually get you the same traffic cheaply and which would offer similar or even better conversion rates than the high traffic competitive KWs?

This is where the Reverse Market Lookup concept comes into play.

Reverse ASIN picks up an ASIN or a list of ASINs and assuming these listings have perfect KWs associated, places those KWs in front of you “from” those listings ONLY.

IT STOPS AT THE EXTENT OF THE ASIN OR ASINs YOU CHOSE TO DO THE REVERSE ASIN LOOKUP ON. So if you chose the wrong list of ASINs to start with, you might end up with some IRRELEVANT, HIGH TRAFFIC KWs.

REVERSE MARKET LOOKUP, on the contrary, DOES NOT stop to an extent of some chosen ASINs, it sweeps through all the marketplaces across all the relevant platforms and brings forth ALL the KWs associated with your product.

Placing forth all the KWs (both opportune and non-opportune ones) in front of you INCLUDING the high-traffic ones from Reverse ASIN.

Say you are done with Reverse Market Lookup and you have ended up with thousands of KWs to choose from. How do you choose which ones to go for? I would suggest you choose KWs on the basis of;

1. Relevancy (how relevant each KW is to your seed KW)

2. Priority (KW’s importance based on relevancy and search volume)

3. Opportunity (Search terms with low competition and high opportunity to rank)

Next time try Reverse Market Lookup vs. Reverse ASIN Lookup. You might be amazed at what you might find as a result.

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